Why Building a Website with WordPress Can Give Your Business a Competitive Edge


Kade McConville, EMBARK.
by Kade McConville
Updated: September 7, 2022

As the internet continues to grow and expand, so too does the importance of having a strong online presence. Your website is often the first point of contact between you and your potential customers, and as such, it is important to make sure that your site is up to date and reflects your brand in the best possible light.

One of the best ways to achieve this is to use WordPress. WordPress is a popular site-building and content management system that allows users to easily create and manage their website or blog with little to no coding knowledge. WordPress is also free and open source, making it an excellent option for businesses on a budget.

In a digitally-driven time where websites are no longer a novelty, but a necessary tool to achieve long-term success, WordPress opens the opportunity to get started in building your online presence. With WordPress, you can create a website that is professional, informative, and reflective of your brand, without breaking the bank. So if you’re looking to take your business to the next level, consider using WordPress to build your website.

What Makes WordPress an Excellent CMS Tool For Your Website?

Benefit #1: WordPress Offers Easy Deployment for Developers

As a website platform, WordPress offers developers a number of advantages that make it an excellent choice for building a CMS. One of the biggest benefits is the ease of deployment. WordPress can be installed quickly and easily, and once it’s up and running, adding new content and features is a breeze. This makes it ideal for developers who want to get their CMS up and running quickly and without any headaches.

Benefit #2: WordPress Simplifies Customer Management

As a content management system (CMS), WordPress offers an incredible amount of control and flexibility for managing a website. For small businesses and individual website owners, this can be a godsend, as it allows you to create and update your site without having to rely on a web developer or designer.

However, one of the best things about WordPress as a CMS is that it makes life much easier for your clients. Once you hand over the reins of a WordPress site to a client, they will be able to easily manage and update the site themselves, without having to rely on you for every little change.

This can save you a lot of time and hassle, as you won’t have to constantly be on call to make updates for your clients. Instead, they can simply log in to the WordPress admin area and make the changes themselves.

Benefit #3: WordPress is Scalable and Easy to Update

As your business grows, so does your website traffic. A WordPress site can easily be scaled up to accommodate increased traffic without jeopardising performance or security. Additionally, WordPress regularly releases updates to its software, which keep your site running smoothly and prevent it from becoming outdated.

Benefit #4: WordPress Makes It Easy to Tailor Your Website’s Functionality

With WordPress, website owners can easily find and install themes and plugins that add new features and functionalities to their websites. For example, some themes and plugins can add a shopping cart to a website or enable a website to display a portfolio of images. 

There are also themes and plugins that can improve a website’s search engine optimisation (SEO) or help website owners to better manage and organise their website’s content.

Overall, the wide range of themes and plugins available for WordPress makes it an excellent CMS for website owners who want to easily tailor their website’s functionality to match their specific needs and preferences.

The Bottom Line: WordPress Websites Offers Businesses a Flexible Tool to Set Up a Strong Online Presence

If you’re looking for a comprehensive and versatile content management system (CMS), you can’t go wrong with WordPress. Not only is WordPress free and open source, but it’s also highly customisable thanks to its wide selection of themes and plugins. 

In addition, WordPress is regularly updated with new features and security patches, making it a very safe and reliable platform for businesses of all sizes.

Are You Looking for a Full-Service Digital Marketing Agency in the UK?

EMBARK is a full-service digital marketing agency based in the UK – more specifically, Newport & Cardiff. We offer a wide range of services to help businesses grow online, including SEO, PPC, social media management, web design, and more. We’re passionate about helping businesses succeed, and we’re dedicated to providing the best possible service to our clients.

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