Many small business owners wrongly hire a web designer first and let a Search Engine Optimisation (SEO) service into the process later. This usually happens after a couple of months when they notice that their website is not bringing in a lot of leads and not contributing to the revenue.
While SEO services will still be able to improve your website’s performance, they will be limited by the design and stricture of the existing website. Many SEO services will also offer web design services, but this will be an added cost on your part as this is usually a separate service.
To prevent this scenario, it’s best to have your web designer work with an SEO service from day one. This way, your website has been optimised for ranking since day one. Here are five reasons why SEO and web design should go together.
1. Improved Website Performance
An SEO-friendly website design will ensure that your website is optimised to perform better in search results from the moment it goes live. An excellent performing website loads quickly, is easy to navigate and looks good even on mobile devices.
On the technical side, an optimised website will also already have structured data, meta tags, and other essential elements to improve its chances of ranking higher in search engine result pages. Optimising page speed, reducing page size, and improving server response time can all help improve website performance. This helps your website set an excellent first impression, helping you generate more organic traffic, capture more leads and drive more sales.
2. Increased Visibility
When done right, SEO will boost your online presence by having you rank higher on the search engine results, if not first. This will make it easier for potential customers to find your website, increasing your organic traffic and improving your brand’s visibility. Additionally, SEO can help you rank for specific keywords and phrases related to your business, which can help you reach a more relevant audience.
Optimising your website for specific keywords can make your website more visible to the people looking for your services or products. In addition, SEO can also help you build quality backlinks, which will increase your website’s authority and trustworthiness. All these elements will result in increased visibility, organic traffic, and, ultimately, conversions.
3. Better User Experience
An SEO-friendly website design ensures that your website provides a better user experience. This can include faster loading times, better navigation, and more relevant content. When customers enjoy interacting with your website, they may stay longer.
4. Improved Conversion Rates
An SEO-friendly website design can help your website convert more visitors into leads or sales. This is because the website is optimised for search engine results and can be found more easily by potential customers. When they enjoy interacting with your website, they may visit more pages, which can decrease bounce rates and lead to higher conversions.
5. Long-Term Benefits
Unlike paid ads, it may take some time to see the fruits of your labour in SEO. The upside is when they do; the results also help you in the long term. An SEO-friendly website design will help your website rank better in search engine results. Even if you stop working with an SEO service, your website will still get organic traffic from search engine results.
Because of this wait time, you must start your SEO efforts during the website development phase. This helps ensure that your website ranks high up the SERPs as soon as possible.
SEO-friendly website design is an integral part of any website development process. Focusing on SEO during the development phase ensures that your website is well-positioned to rank high on the SERPs. This will help your website draw in more organic traffic, leading to increased visibility and more potential customers. Your website can be a powerful tool for driving growth and success with the correct SEO strategies.
Look no further than EMBARK Studio if you’re looking for a web design agency to help you create an SEO-friendly website and get your business noticed. Our experienced professionals can work with you to create a website that will stand out from the competition and get you seen on the SERPs. Contact us today to get started.