Pulse Plastics
Plastics manufacturer increases their organic traffic by 300%, with lead generation up by 1200%
Website Audit
UX Design
UI Design
WordPress Development
SEO
Copywriting
Competitor Analysis
Website Management
Content Marketing
Photography
Pulse Plastics Limited is an innovative UK-based independent specialist plastic solutions provider.
Pulse Plastics were looking to review their existing website and marketing strategies. The company has built its reputation on providing high-quality steel coil edge protection products and its innovative plastic reprocessing services. The new Pulse Plastics website would need to increase brand awareness online and harness and qualified leads. Pulse Plastics challenged EMBARK to redesign the website, effectively communicating their core service offerings to its target audience and improve lead gen.
Challenges
The website's organic traffic was virtually non-existent, meaning they were not generating leads. In effect, the website had no real value to the company.
The first challenge was that there wasn't any substantial data to work with. Low traffic, low leads and low search engine rankings meant that we were working from a blank canvas. For us, this was an exciting challenge - it just emphasised the need for market research and planning to guide the strategy for the new website.
Process
Our Discovery Phase was crucial, as always. It provided EMBARK and the Pulse Plastics team with insight into what their audience is looking for most - and how best to engage them. It puts the entire project on a clear and defined path to success. We're not designing the website mindlessly. Our strategic approach from the outset ensures a methodical website build.
A complete website audit, competitor analysis and keyword research phase crafted a plan to grow website traffic and harness new leads.
With this strong foundation, we could progress with the following steps: website design, UI/UX, professional copywriting and website development, among others. We typically have more processes than other agencies - which benefits our quality of work at EMBARK, but more importantly, it helps the client.
Results
Within three months of the website relaunch, we have seen a significant increase in organic traffic and lead generation. As a result, Pulse Plastics has gained further connections with companies in Sweden, the UK, the USA, and India. EMBARK continues to work with Pulse Plastics with SEO, content marketing, social media and website maintenance at the heart of our service package.
Summary
The discovery phase was crucial in determining the site architecture and the target audience. Tailoring the new site towards the business goals, we are already seeing a huge success with the website relaunch. The data has incredibly encouraging and the Pulse Plastics team are delighted with the results so early on! EMBARK will continue to support the team with website a personalised growth plan.