Meet The Client
Pulse Plastics Limited is an innovative UK-based independent specialist plastic solutions provider. The company has built its reputation on providing high-quality steel coil edge protection products. More recently, the company has added plastic waste reprocessing to their services – this service was vital to their business strategy going forward.
The Brief
EMBARK was approached by Pulse Plastics when they were looking to review their existing website and marketing strategies.
The existing website’s organic traffic was virtually non-existent, meaning they were not generating leads. In effect, their website created no value for the company. Its sole use had now effectively become a redundant business card gathering cobwebs.
The new Pulse Plastics website aimed to increase brand awareness and service offerings through increased quality traffic and new qualified leads. Pulse Plastics challenged EMBARK to redesign the website that communicated services to its target audience.
Pulse Plastics’ new service offering, plastic reprocessing, would be a crucial component of the new website.
The Results
Within three months of the website relaunch, we have seen a significant increase in organic traffic and lead generation. Pulse Plastics has been connected with companies in Sweden, the UK, the USA and India.
EMBARK continues to work with Pulse Plastics with SEO, content marketing, social media and website maintenance at the heart of our service package.