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5 Ways to Optimise Your Website for Lead Generation

4 minutes

by Kade McConville
CEO of EMBARK w/15 years of WordPress experience. Business and Law Graduate. Marathon runner, mental health campaigner & proud dad.

5 Ways to Optimise Your Website for Lead Generation by EMBARK

Businesses build websites for different purposes. Some businesses use their websites to increase brand awareness, while some want to share company news and announcements. If your business offers services or products which require customers to sign up for a subscription or make an online purchase, you’ll want to build a website optimised for lead generation.

What is Lead Generation?

Lead generation is all about identifying and capturing potential customers’ contact information, such as their name, email address, and phone number. This information is typically collected through website forms or email campaigns. Once the lead information is collected, it is used to nurture the lead until they are ready to purchase or sign up for a subscription.

The primary goal of lead generation is to create a pool of interested prospects, who can then be contacted and nurtured into becoming customers. To optimise your lead generation efforts, it’s best to design your website with that goal in mind. Use these five tips to ensure your website is optimised for lead generation.

1. Incorporate Lead Capture Forms

Lead capture forms are a critical part of a lead generation campaign. Ensure that your lead capture forms are easy to fill out and capture the lead’s information. Ensure the forms are easy to find and accessible from multiple website pages.

2. Include a Call to Action

A good call to action (CTA) is essential to any successful lead generation campaign. A short phrase or sentence encourages visitors to take the desired action, such as filling out a lead capture form.

Compelling CTAs are clear, relevant, and prominently displayed on your website. They should be used to draw attention to the lead capture form and make it easy for visitors to take the desired action. 

CTAs should also be short yet persuasive and used with other marketing efforts, such as content marketing and email campaigns. A good CTA can help increase the number of leads you generate and can be the difference between success and failure for your lead generation campaign.

3. Create Landing Pages

Create landing pages that are focused on a specific product or service. These pages should capture the lead’s information and direct them to the next step.

When designing a landing page, thinking about what the customer wants and needs is crucial. What are their pain points? What questions do they have? What information do they need to make an informed decision? Ensure the landing page answers these questions and provides the customer with the necessary information to purchase. 

The design of the landing page should be clean, simple, and easy to navigate. Make sure the page is mobile-friendly and optimised for search engines. Keep the page focused on the product or service, and don’t distract the customer with too many extraneous elements. 

4. Leverage Social Media

Use social media to drive visitors to your website and landing pages. Make sure to include lead capture forms on your social media pages and links to your website.

One of the best ways to leverage social media for lead generation is to create content relevant to your target audience. Focus on creating content that is educational, entertaining, and engaging. Include a call to action in your content to encourage people to visit your website or landing page. 

5. Offer Incentives

Offer rewards, such as discounts or free trials, to entice visitors to fill out your lead capture forms. Make sure the incentives are relevant and appealing to your target audience.


Lead generation is an integral part of any successful online business. Optimising a website for lead generation can help increase the number of leads and their quality. By following the tips above, you can ensure that your website is optimised for lead generation and that you can capture more leads, convert them into customers, and increase your bottom line.

If you’re looking for a web design agency in Cardiff that will help you create a website that meets your goals, look no further than EMBARK studio. Our experienced web designers will work with you to create a website that is both visually appealing and optimised for lead generation. Contact us today to get started on your web design project and see what EMBARK studio can do for you!


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