← back to journal

7 Elements That Must Be Present in an Ecommerce Website

4 minutes

by Kade McConville
CEO of EMBARK w/15 years of WordPress experience. Business and Law Graduate. Marathon runner, mental health campaigner & proud dad.

An eCommerce chihuahua wearing a hat at a bar.

In recent years, the eCommerce market has seen significant growth, mainly due to the development of digital technologies, such as mobile devices and high-speed internet access. This made it easier for customers to purchase goods and services online, which increased eCommerce sales. Of course, the only way an eCommerce business will be effective is through its website.

A website is an integral part of any eCommerce business because it acts as the platform for customers to purchase goods and services. An eCommerce website should be designed to provide a smooth and easy user experience, focusing on usability, security, and scalability. However, this is easier said than done because it requires a combination of technical knowledge and creative design. For this reason, certain elements must always be present in an eCommerce website, such as:

#1 – Responsive Web Design

Responsive web design is essential for any eCommerce website. Responsive web design optimises the website for different screen sizes and devices, such as mobile phones, tablets, and desktops. This ensures that customers can access and interact with the website regardless of their device.

On a related note, user-friendly navigation comes into play because it helps customers find what they are looking for quickly and easily. The navigation should have a clear and consistent structure, allowing customers to browse the website easily.

#2 – Website Speed Optimisation

Optimising your website for speed is essential for any eCommerce website. Website speed affects the user experience and can make or break a customer’s decision to purchase from your website. One of the most important aspects of website speed is page load time. Customers may become frustrated and leave the website if a page takes too long to load.

You must identify and fix issues causing slow page load times to optimise your website for speed. This includes optimising images, compressing files, and minifying code. Additionally, you should use a content delivery network (CDN) to distribute content across multiple servers, allowing customers to access your website faster.

#3 – Comprehensive Product Descriptions

Comprehensive product descriptions are essential for any eCommerce website. They provide customers with detailed information about the product, allowing them to make an informed decision about their purchase. Product descriptions should include detailed features, benefits, and specifications that are easy to find and understand.

#4 – High-Quality Photos

Photos can make or break a customer’s decision to purchase a product online. High-quality images are essential for an eCommerce site, as they give customers a clear and accurate representation of the product.

Photos should showcase the product from multiple angles and have a consistent style and lighting. For example, if you sell clothing, you must include pictures of the product on a model to give customers an idea of how the item fits and looks on a person.

#5 – Security and Privacy

Security and privacy are among the most critical aspects of any eCommerce website because customers trust that their data and payment information is secure when purchasing. To ensure security, eCommerce sites should use encrypted connections, secure payment gateways, and implement fraud detection measures. You must also have a privacy policy clearly outlining how customer data is used and stored.

#6 – Customer Support

Customer support is a critical component of any successful eCommerce website. Customers need to be able to reach out with questions or concerns promptly. An eCommerce site should offer various customer support options, including phone, email, live chat, and social media. You must also respond quickly to customer inquiries, as this shows customers that you value their time and business.

#7 – Easy Checkout

Above all else, an eCommerce website must make it easy for consumers to complete their purchases. A streamlined checkout process is essential for creating a positive customer experience. Start by creating a simple checkout page with only the necessary fields to help reduce the amount of time required to complete the purchase. You can also offer multiple payment options to give customers more flexibility. Consider offering payment gateways like PayPal, Apple Pay, and Google Pay.

To further simplify the checkout process, consider offering guest checkout. This eliminates the need for customers to create an account to complete their purchases. Additionally, you should display all applicable taxes and fees before the customer submits payment to inform them how much they spend.


A website is vital for ensuring the success of an eCommerce business, but only if it is well-designed. It will be challenging to develop a website that meets the needs of your consumers, but the efforts will be worth it because you can generate sales. All that matters is that your website is easy to use, secure, and aesthetically pleasing.

EMBARK marketing agency provides top-quality services for eCommerce web design. We understand the needs of businesses, so we develop comprehensive solutions to give you a competitive edge. Contact us today and see how we can help.


Join the discussion

Related posts

Other articles you might like...