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All the Important Elements of Website Design and Development (Part 2)

All the Important Elements of Website Design and Development (Part 2) by EMBARK

by Kade McConville

3 minutes

Good website design and development are key factors to the success of any online business. In this Part 2 article, we will look at some of the most important elements of a successful website.

By understanding the importance of these elements and how they work together, you can create a website that will look great and perform well in terms of visibility, usability, and security.

Conversion Journey

Having a website is not just about providing information to your audience; it’s also about getting them to do something, such as make a purchase, sign up for a newsletter, or contact you. Your website should be designed to encourage your visitors to take action that benefits you and your business.

Good Conversion Journey

It is important to include clear and visible buttons or links on every webpage that direct users to take the desired action. These calls to action should be designed to be easily understood and make it easy to complete the goal of the website, such as making a purchase or signing up for a service. Make sure that the calls to action are prominent and stand out from the other content on the page so that users can easily spot them and take the desired action.

Bad Conversion Journey

If you own a salon and want customers to book an appointment through your website, you need to make sure that your service pages include an obvious online booking form and that you consistently remind your customers to use it with a call to action like “Book Today!”

You should also make sure that your contact information and location are visible at all times, and that your content is focused on directing people to book an appointment. If you don’t do this, customers will go to other salons that can provide them with what they need.

Responsive Web Design

It is important to ensure that your website is responsive and looks great on any device. Responsive web design ensures that your website automatically adjusts to the size of the device it is being viewed on, whether it is a phone, tablet, laptop, or desktop computer.

This ensures that all your users can access the content they need without having to zoom in and out or scroll horizontally. Additionally, responsive web design improves the user experience, eliminating the need to use separate mobile and desktop versions of your website.

Loading Website Time

If you want to improve the speed of your website, you should focus on optimising your loading time. Loading time is the amount of time it takes for a web page to load fully, and it can be affected by many factors, such as the size of your images, the code used to create your website, and the number of requests made to the server.

To optimise your loading time, you should minimise the size of your images, use optimised code, and reduce the number of requests made to the server. Additionally, you should use a content delivery network (CDN) to host your files, as this can help improve your website’s speed.

To Sum Up

In conclusion, good website design and development involves mastering many different elements. It’s important to not just focus on the aesthetics of the website, but also to consider the user experience, accessibility, and optimisation of the website.

A well-designed website should be easy to use, responsive, and optimised for search engines and users. It should also be accessible to all users, regardless of their device or browser. Considering all these important elements, a website can have great success and provide an excellent user experience.

EMBARK is a reputable marketing agency in Cardiff. Get started with us today by filling out the contact form below.

Kade boasts over a decade of experience in WordPress development and mastery over ecommerce platforms like WooCommerce, Magento, Shopify, & NorthCommerce. A Business & Law graduate from the University of the West of England, Bristol, he pairs his technical expertise with a love for video games, live music, and film. Kade's passion for wellness is evident in his marathon runs across European capitals, raising funds for mental health charities. Proud dad to his two kids.

Kade McConville


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