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Everything You Need to Know About Competition Website Design

6 minutes

by Kade McConville
CEO of EMBARK w/15 years of WordPress experience. Business and Law Graduate. Marathon runner, mental health campaigner & proud dad.

Everything You Need to Know About Competition Website Design

Are you thinking about launching a competition website? If so, you’ll need to put some thought into the design of your site. After all, the design of your competition website can have a big impact on how successful the competitions are.

When it comes to competition website design, there are a few key elements that can make or break a site. Here are a few of the most important factors to consider:

  • Catchy Headline: The headline of your competition should be attention-grabbing and make it clear what the competition is.
  • Easy-to-Understand Rules: The rules of your competition should be easy to understand and follow. Do not make things complicated.
  • Attractive Prize: The prize for your competition should be something that will appeal to your target audience. Cash prizes, gadgets for men or beauty prizes for women etc.
  • Strong Call-to-Action: The call-to-action on your site should be clear and make it easy for people to enter the competition.
  • Social Media Buttons: Make it easy for people to share your competition by including social media buttons on your site. But also consider why they would share your competitions.
  • Countdown Timer: Create a sense of urgency by including a countdown timer on your site.
  • Operate Legally: Make sure your competition website is legal. This varies depending on your location, such as the UK. RMG license application also play a vital role in Facebook Ad campaigns for competition businesses.
  • Trust & Community: Having a positive sense of community can increase your trust and credibility to new users exponentially. Are you helping to support good causes? Even sharing winner photos helps put some legitimacy to your new business, fast. Why should people trust or support your business?

What Are the Benefits of Professional Competition Website Design

There are many benefits of competition website design, and we’ve listed some of the most important ones below.

1. Increased Traffic

One of the most obvious benefits of competition website design is that it can help increase traffic to your site. If your website is designed well and can rank higher than your competitor’s, then you’re likely to see an increase in traffic.

Combined with a marketing campaign (e.g. Facebook Ads) to further increase website traffic, professional competition website design will ensure you are not wasting your ad spend.

2. More Customers

More traffic to your website can also lead to more customers. If people can find your site easily and your website looks good, they’re more likely to use your services or buy your products.

This is your chance to turn traffic into customers!

3. Better Brand Awareness

Competition website design can also help to improve brand awareness. If your website ranks highly for your chosen keywords, then people are more likely to see your brand name and become familiar with it.

4. Improved Sales

All of the benefits of competition website design can lead to one ultimate goal: improved sales. If you can attract more traffic, convert more visitors into customers, and improve brand awareness, then you’re likely to see an increase in sales.

Improving conversion rates, known as conversion rate optimisation (CRO) is something that EMBARK specialise in. CRO is usually the biggest different between the DIY approach, and getting a professional web design agency (like us) to create your website.

5. Higher ROI

Finally, competition website design can also lead to a higher return on investment (ROI). If you’re able to increase traffic and sales, you’re likely to see a higher ROI than if you didn’t invest in competition website design.

What Are the Different Types of Competition Website Design

When it comes to competition website design, there are a few different types that you can choose from. Here are the different types of competition website design:

1. Single-Page Design

A single-page design is exactly what it sounds like – a website that consists of a single page. This type of design is great for simple websites that don’t need a lot of content. Single-page designs are also easy to navigate and can load quickly, which is important for users who are always on the go.

Single-page competition website design is best suited for competition businesses that are offering single prizes only. This could be a prize such as a £1 million house.

2. Multi-Page Design

A multi-page design is the opposite of a single-page design – it consists of multiple pages that are all linked together. This type of design is great for websites that have a lot of content to share. Multi-page designs are also easier to SEO because you can include keywords on each page.

Multi-page competition website design is the typical competition website that you’ll see since most businesses run multiple prizes running simultaneously.

When there are more web pages and the website navigation has the potential to be more complex, this can result is big differences with conversion rates. It all comes back to the core principle of providing a good user experience.

3. Responsive Design

Responsive design is a type of design that automatically adjusts to fit any screen size. This is important because more and more people are accessing the internet from their mobile devices.

Here at EMBARK, we design competition website mobile-first. And our website are 100% responsive that they look great not just on mobile, tablet or desktop, but they look great on all the different devices within each group.

e.g. The iPhone 14 Pro will have a different screen size to a Google Pixel 7 Pro – so shouldn’t the website react to those nuances too? Absolutely. Unfortunately, not all web designers or agencies cater for this. We do.

EMBARK also use the latest methods in web design, including clamp functions, to ensure that our websites are accessible – something which Google is super keen on.

4. Parallax Design

Parallax design is a type of design that uses layers to create a sense of depth. This type of design is often used for websites that want to create a visually-appealing experience.

This type of design can turn a flat and generic-looking website into something that has movement, interactivity and connection. These are elements that can make a website an experience for customers.

If your customers are happy, they are more likely to make a purchase.

“Everyone should be able to access and enjoy the web. We’re committed to making that a reality.” Google


The importance of competition website design cannot be underestimated. A well-designed site can make the difference between a successful competition and one that falls flat. If you are planning a competition, be sure to put some thought into the website’s design and make sure it is up to par.

EMBARK can help with a competition website design that will stand out from the rest and help you win more business.

Choose from our incredibly popular template (try demo) or get EMBARK to create a bespoke competition website – no template, designed from the ground up.

We will work with you to ensure that your website is designed to meet the needs of your target audience. We will also make sure that your website is optimised for search engines so that potential customers can easily find you.

Let us help you create a website that will give you an edge over your competition.

Contact us to find out more.


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