← back to journal

How to Measure Digital Marketing ROI: Key Metrics to Consider

3 minutes

by Kade McConville
CEO of EMBARK w/15 years of WordPress experience. Business and Law Graduate. Marathon runner, mental health campaigner & proud dad.

A group of people are measuring ROI on digital marketing graphs displayed on a wall.

Businesses use various marketing tools to connect with their desired audience and fulfil their objectives. However, with so many options available, it can take time to determine which strategies will provide the best return on investment (ROI). Let’s explore the importance of digital marketing ROI, the key components of a successful strategy, and how to measure your success.

Importance of Digital Marketing ROI

ROI is a critical metric businesses use to determine the effectiveness of their marketing campaigns. Without a clear understanding of the ROI of your marketing services, it isn’t easy to justify the investment of time and money into these efforts.

Calculating the ROI for your marketing strategies allows you to make smarter choices in distributing your resources. Additionally, having a clear understanding of ROI can help you identify areas of your strategy that need improvement and areas that are performing well.

Key Components of a Successful Digital Marketing Strategy

To achieve a positive ROI from your digital marketing efforts, you must have a solid strategy. Here are some of the key components to consider when developing your strategy:

  1. Clear Goals: Before you start any marketing campaign, you need to establish clear goals. What do you hope to achieve with your marketing efforts? Do you want to increase traffic, generate leads, or drive sales? Identifying your objectives will help you develop a more targeted and effective strategy.
  2. Target Audience: Understanding who your target audience is is crucial in producing content that will appeal to them. To create content that draws them in and encourages them to take action, you must comprehend their desires, challenges, and interests.
  3. Marketing Services: There’s a wide variety of marketing services, including SEO, PPC ads, email marketing, social media marketing, and content marketing. You must understand which services best align with your business objectives and target market.
  4. Consistent Branding: Consistent branding across all marketing channels is essential for creating a strong brand identity. Ensure that your messaging, visuals, and tone of voice are consistent across all channels.
  5. Monitoring and Tracking: To measure ROI accurately, you must track and monitor your marketing campaigns. Use analytics tools to track website traffic, conversion rates, and other key metrics.

Measuring Your Success

You need to track and monitor several metrics to measure the success of your digital marketing efforts. Here are some of the most important metrics to consider:

  1. Conversion Rate: The conversion rate measures the percentage of website visitors who take a desired action, such as filling out a form or making a purchase.
  2. Cost per Acquisition (CPA): The CPA is a metric that shows how much it costs to gain a new customer or lead. This is determined by dividing the overall expenses of a campaign by the total number of successful conversions.
  3. Return on Ad Spend (ROAS): ROAS measures the revenue generated by a campaign compared to the cost of the campaign.
  4. Customer Lifetime Value (CLV): CLV measures the total value a customer brings to your business over their lifetime. Consider this metric when evaluating the ROI of your marketing efforts.


Digital marketing ROI is critical for businesses looking to succeed in today’s digital landscape. By focusing on clear goals, understanding your target audience, and using the right marketing services, you can create a strategy that delivers a positive ROI. Additionally, by tracking and monitoring key metrics, you can make informed decisions about where to invest your marketing budget and identify areas for improvement.

EMBARK, your trusted web design and digital marketing agency in Cardiff is ready to help you take your business to the next level. Let us help you create a strong online presence that drives traffic, generates leads, and boosts your bottom line. Contact us today.


Join the discussion

Related posts

Other articles you might like...