← back to journal

How Web Design Influences User Experience and How to Maximise It

3 minutes

by Kade McConville
CEO of EMBARK w/15 years of WordPress experience. Business and Law Graduate. Marathon runner, mental health campaigner & proud dad.

A girl optimizing web design for better user experience at her desk surrounded by plants and a laptop.

Web design is the practice of creating visual representations of websites and web pages to provide users with an enjoyable and efficient experience. It is the process of creating a website’s look, feel, and functionality to make it easy to navigate and communicate the desired message. Web design encompasses a range of disciplines and skills, including graphic design, interface design, user experience design, and search engine optimisation.

The primary goal of web design is to create a user experience that is enjoyable, easy to use, and effective. In order to achieve this, web designers must consider the user’s objectives and create a design that meets their needs. This involves creating a user interface that is intuitive and easy to use, as well as making sure that the design optimises the user’s experience on the website.

That said, how exactly does web design affect user experience, and what are some great web design tactics that you can use to maximise user experience? Let’s tackle those two things:

How Does Web Design Affect User Experience?

Web design plays an important role in the user experience of any website or application. The way a website is designed directly impacts how users interact with it, how quickly they can find what they are looking for, and how satisfied they are with the experience. And so, good design means a positive experience, while bad design means the total opposite.

How Do I Ensure a Good Website Design for the Best User Experience?

When it comes to web design, there are a few key components that can make or break a website. These components involve the overall layout of the website, the navigation system, the colours and fonts used, and the content presented on the page.

1. The Layout

The overall layout of a website should be designed with the user experience in mind. A cluttered, confusing layout can make it difficult for users to find the information they need. Proper organisation of the content and navigation can make it easier for users to find the information they need and navigate through the website.

2. The Navigation System

The navigation system should be intuitive and easy to use. A complex navigation system can lead to a confusing user experience. The navigation system should be designed in a way that allows users to easily locate the information they need and quickly move from one page to another.

3. The Colours and Fonts

The colours and fonts used on a website should also be chosen carefully. The colours should be chosen to create a positive, vibrant atmosphere, and the fonts should be easy to read. Too much variety in the colours and fonts can make a website look cluttered and unprofessional.

4. The Content

Finally, the content presented on the website should be relevant and engaging. The content should be written in a way that is easy to understand and should include visuals or other media to help break up the text. Content should also be presented in a way that is easy to scan, allowing users to quickly find the information they need.


Web design plays a major role in how users experience a website. A website should be designed with the user experience in mind, providing an intuitive navigation system, an organised layout, and engaging content. When done correctly, web design can improve the user experience and provide a positive, enjoyable experience. On your end, all of these result in plenty of visits, conversions, and more that help your business grow.

EMBARK is a web design and marketing agency built to meet the various web and marketing-related needs of businesses in South Wales. If you are looking for a digital agency to help with your web design needs, work with us today!


Join the discussion

Related posts

Other articles you might like...