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Keep These Website Design Principles in Mind to Succeed

Website design for Pulse Plastics, specialising in protective packaging and plastic reprocessing.

by Kade McConville

3 minutes

The design of your business website is important because it is one of the first things that potential customers will notice. A good design will make a good impression and help to convert visitors into customers. A bad design will do the opposite. 

As a business manager, you need to make sure that your website has a good design that will help to attract and convert visitors into customers. A web design is effective if it is visually appealing and easy to use. Here are some essential principles for you to live by to make your website design successful:

Value Simplicity

In general, simplicity is about creating something that is easy to use and understand. When it comes to web design, simplicity means creating a layout that is easy to navigate and understand. It also means eliminating any unnecessary elements that might distract or confuse users.

Don’t make your users work too hard to figure out how to use your site or app. Make navigational choices clear and easy to understand, and use typography and other design elements to make sure your text is easy to read.

Utilise an F-Shaped Pattern

Scientific studies reveal that web surfers read screens in an F-shaped pattern. This pattern means that people scan the top, upper left, and left sides of the screen. Studies also say that web designers should place essential elements on the left side of the design. The left side is where people will look first.

The F-pattern layout works because it enables web surfers to scan through content naturally and is effective for pages that contain a lot of text. This makes it easy for users to find the information they are looking for without having to read through everything on the page.

Be Strategic With Images

Images are an important part of any website, but especially for businesses. They help improve the design, add appeal, and provide visitors with a way to connect with the site emotionally. With so much importance placed on visuals, it’s no wonder that they’ve become an essential part of modern business websites.

The average attention span of internet users is decreasing, which means that your website has less time to grab and hold onto visitors’ attention. Using relevant, engaging, and high-quality images and other visual elements is the best way to make sure that your visitors stick around and understand your message. 

Remember Clarity

To create a web design that is effective in promoting your company and driving sales, you must first identify your target audience. Once you know who your target audience is, you can begin to design a site that appeals to them and meets their needs. 


For a website to be successful, it must have a well-designed interface that is easy to use and visually appealing. The design of a website should also be responsive, meaning it should work well on different devices, such as computers, tablets, and smartphones. In addition, the user experience (UX) of a website is essential, as it should be enjoyable and satisfying for visitors.

There are many factors that contribute to effective web design. The website should provide users with the information they need in a way that is easy for them to access. By keeping these factors in mind, you can create a website that is both effective and user-friendly.

Are you looking for web designers in Cardiff? Choose EMBARK Studio. We are a web design and digital marketing agency based in South Wales. Request a proposal.

Kade boasts over a decade of experience in WordPress development and mastery over ecommerce platforms like WooCommerce, Magento, Shopify, & NorthCommerce. A Business & Law graduate from the University of the West of England, Bristol, he pairs his technical expertise with a love for video games, live music, and film. Kade's passion for wellness is evident in his marathon runs across European capitals, raising funds for mental health charities. Proud dad to his two kids.

Kade McConville


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