Kisses and Brows
Newport beautician embraces online bookings and appointments for clients.
Booking & Appointments Platform
Online Payments
Location Integration
Branding
EMBARK + Kisses and Brows
Collaborative Partners
Newport beautician embraces online bookings and appointments for clients..
Kisses & Brows by Kayleigh Barry, located at Haus of Brows in Newport Market, specialises in the latest Lip and Ombré Brow services.
Kayleigh approached EMBARK with the challenge of streamlining her service-based business. Previously, she managed client information and sales through Instagram DMs and manually added bookings to a calendar—a process that consumed a significant amount of time and left room for errors. Kayleigh needed a professional online presence and an efficient system for handling appointments and payments to better manage her growing client base.
Challenges
Without an existing platform, we needed to start from scratch, requiring an in-depth understanding of the business's operations and customer journey. This comprehensive understanding was crucial for developing a solution that would not only streamline booking and payment processes but also provide valuable insights into business performance. The challenge was to create a seamless, user-friendly system that integrated all aspects of the business while driving sales and bookings.
Process
We developed a modern and vibrant booking and appointment website for Kisses & Brows. The new platform allows clients to book services, select suitable dates and times, and pay 50% deposits online to reduce no-shows and cancellations. Clients can create accounts to manage their bookings, engage in live chats with Kayleigh, and easily add appointments to their calendars via QR codes. They can also get directions to the business via Google Maps. On the backend, Kayleigh can manage her appointments through a bespoke client calendar, track sales revenue, hours worked, new customers, and total appointments within a specified time range. The site also features PayPal integration for both deposits and full payments, offering clients a secure and convenient payment method.
Results
We can't wait to bring you the results for this new website launch. We'll look to update this section in November 2024.
Summary
Kisses & Brows is now equipped with a robust digital platform that supports its growth and enhances client engagement. The seamless integration of booking, payment, and management systems has revolutionized Kayleigh's business operations, enabling her to focus more on delivering exceptional beauty services. EMBARK continues to provide support and updates, ensuring the platform evolves with the business's needs.
