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Top 10 Website Design Trends You Must Apply for 2023

3 minutes

by Kade McConville
CEO of EMBARK w/15 years of WordPress experience. Business and Law Graduate. Marathon runner, mental health campaigner & proud dad.

Top 10 Website Design Trends You Must Apply for 2023 by EMBARK

As the digital age progresses, website design trends are also changing rapidly. Web designers must stay on top of the latest trends to ensure that their client’s websites remain attractive and up-to-date. 

As we move into 2023, here are ten web design trends you must apply to stay ahead of the competition.

1. Mobile-First Design

Mobile is quickly becoming the most popular way to access the internet, and as such, website design should be geared towards mobile users. Optimising your website for mobile users will ensure that it looks great no matter which device the user is accessing.

2. Minimalism

A minimalist approach to design is becoming increasingly popular. This involves removing unnecessary design elements and focusing on clean, simple techniques. This approach can make your website look more professional and make it easier for users to find the information they want.

3. Bold Typography

Bold and eye-catching typography is becoming increasingly popular in website design. Using typography to make a statement, you can draw attention to important parts of your website and make it easier for users to find the information they want.

4. Animations

Animations are a great way to add interactivity to your web design and make it look more modern. Animations can help draw a user’s attention to certain parts of your website and can also be used to make navigation easier.

5. Parallax Scrolling

Parallax scrolling is an eye-catching design trend that has gained popularity recently. This trend is a great way to engage visitors and keep them scrolling through your website. It adds an interactive element to your website, giving it more depth and personality.

6. Interactive Elements

Adding interactive elements to your website design is a great way to engage visitors. This could include anything from a chatbot to a quiz or game. Interactive elements are a great way to keep visitors on your website for extended periods and create a memorable experience.

7. Storytelling

Storytelling is a powerful tool in website design. It lets you connect emotionally with your visitors and tell a story that resonates with them. This trend concerns engaging visitors and making them feel part of your brand.

8. Video Content

Video content is becoming increasingly popular and is an effective way to engage with users. By including video content on your website, you can keep users or shoppers on your website for longer and ensure that they have a great experience.

9. Voice Search Optimisation

Voice search technology is becoming increasingly popular, so ensuring your website is optimised for voice search is vital. By optimising your website for voice search, you can provide that users can easily find the information they’re looking for.

10. Responsive Design

Responsive design is essential for ensuring your website looks great no matter which device it’s accessed from. By using responsive design, you can ensure that your website looks excellent no matter which device the user is accessing it from.


Website design trends constantly evolve to stay relevant in the digital landscape. For 2023, the top ten website design trends can help create a modern, user-friendly website that engages visitors and encourages them to explore and interact with the website. Web designers must stay up-to-date with the latest design trends and apply them to their websites to ensure that they remain competitive and engaging.

EMBARK Studio is a web design and digital marketing agency based in South Wales. Our experts in their field are dedicated to creating and developing websites and optimising content for digital marketing and search engine optimisation (SEO) purposes.

EMBARK Studio helps its clients grow their businesses and reach their goals through its bespoke services and innovative approach. If you seek a reliable and experienced agency for your web design in Cardiff & Newport, look no further than EMBARK Studio. Contact us today to find out more.


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