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What Are Signs That You Need to Do a Website Redesign?

The homepage of a website with different images on it.

by Kade McConville

3 minutes

Much has changed in the past twenty years, and digital platforms are a big part. We rely on them for so much now; they’ve become a huge part of our everyday lives. It’s hard to imagine a world without them now. 

A responsive website is a must in today’s business world. Technology has changed how we interact with customers, and a well-designed website could help your success. A functional website is critical to mastering your initial customer interaction and creating a lasting relationship.

There are a few signs that it might be time to redesign your website. They include the following:

Not Mobile-Optimised

Without a doubt, most people are viewing a website on their phones instead of desktop computers or tablets. Many web design companies are now shifting to mobile-first designs to appeal to mobile users. This is a significant change from the previous design method of creating mobile-friendly sites.

High Bounce Rate

The bounce rate is a metric that shows how many people visit your website and leave after only viewing one page. A high bounce rate could mean that your website is difficult to navigate, unprofessional, or needs to provide more information.

The bounce rate is the percentage of people who leave a website after only viewing one page. A low bounce rate is generally good because people are interested in the site and stick around to look at more than one page. A high bounce rate is generally alarming because it means people leave the site after only looking at one page.

No Brand Cohesion

A good website is visually appealing and easy to navigate. It should have a clear colour scheme and images that reflect the brand. The site should be professional but also have a bit of personality. Most importantly, it should effectively convey the brand’s mission and what services it can provide to consumers.

A PDF Menu

A restaurant’s website may use a PDF to display the menu, but a better option is to use a CMS. A CMS makes it easy for the menu to be updated on the website and allows users to sort for items that fit their dietary restrictions.

No Good Keywords

If you want your website to be successful, you must ensure it is optimised for keywords. Keyword optimisation means including keywords in your text so that your site comes up when people search for those terms. A blog is a great way to add keyword-rich content to your site and help your business stand out in its industry.

Final Thoughts 

In conclusion, a website redesign can be a daunting task. Still, it can also be an excellent opportunity to improve your website’s user experience, better reflect your brand, and increase conversions. By planning your redesign carefully, you can ensure that your new website is a success.

A web design company can help take your website to the next level, making it more effective and efficient. Working with a web design company can improve your online presence and reach more people.

Do you need help with website design in Cardiff? Trust EMBARK marketing agency. We are a web design and digital marketing agency based in South Wales. Request a proposal today!

Kade boasts over a decade of experience in WordPress development and mastery over ecommerce platforms like WooCommerce, Magento, Shopify, & NorthCommerce. A Business & Law graduate from the University of the West of England, Bristol, he pairs his technical expertise with a love for video games, live music, and film. Kade's passion for wellness is evident in his marathon runs across European capitals, raising funds for mental health charities. Proud dad to his two kids.

Kade McConville

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